Samsung expands online smartphone range in India to woo holiday shoppers

Samsung Electronics Co Ltd is expanding its online-only smartphone range, a senior company executive said on Thursday, as the South Korean tech giant hopes to win over new customers in India’s festive season sales.

Samsung will launch the new India-made Galaxy F range of smartphones at Walmart Inc-controlled online retailer Flipkart on Oct. 8, Asim Warsi, a Senior Vice President and Head of e-commerce Business at Samsung India, told Reuters in an interview on Thursday.

“The series is aimed to address the burgeoning demand among the young online shoppers in India,” Warsi said.

Indian customers make big-ticket purchases of everything from gold to cars and electronics in the holiday season, which typically begins around October and lasts until the end of the year.