Samsung all set to challenge conventional smartphones

On August 10, Samsung will unveil new phones that will challenge the very form factor of conventional smartphones. Expected to be the new Galaxy Z Fold4 and Galaxy Z Flip4, folding phones have opened up a world of possibilities. Yet, Samsung continues to work within the parameters of the open-source software stack of Android. There are, of course, several Android brands but when it comes to peace of mind, Samsung has top-of-the-mind recall value. And a large part of it has to do with the security features that get delivered by Samsung’s Knox platform.

Apple’s strategy around privacy is very different from that of Samsung, which has an open-system to work with. And the two new incoming phones are expected to make good use of Knox. Recently, we had a chance to interact with the privacy and security team at Samsung and during a virtual roundtable conference, some of the features guiding the mobile experience in the Galaxy ecosystem were discussed, like how users enjoy end-to-end protection. This means that Samsung has control over all kinds of manufacturing processes on a Galaxy product. Each new device coming your way is “carefully investigated for possible security vulnerability”. If vulnerabilities are detected, it’s patched. Further, if there is any kind of possible misuse, Samsung can detect it. Second, privacy should come with a user-friendly interface to showcase issues and Samsung does it well. And there is the discussion about openness and collaboration. Galaxy and Android offer an open ecosystem. Samsung has a partnership with Google and Microsoft, and some of the security vendors.