Salman Khan’s Radhe makes digital debut; dull Eid for theatres

NEW DELHI : Dealing a blow to cinemas and distributors, Salman Khan’s Radhe: Your Most Wanted Bhai will debut on pay-per-view service ZeePlex and streaming platform ZEE5—without any signs of the latter recouping the ₹200 crore it paid to acquire the film.

Radhe, co-produced by Salman Khan Films, sold all distribution, satellite TV and digital rights to Zee this January in a deal that included some older Khan movies.

While it will be a washout Eid for theatres which remain shut owing to localized lockdowns, even Zee has little reason to cheer the digital debut of the film. The film was supposed to release on Eid 2020 but that, too, was a washout owing to the national lockdown.