Sales of smartphones and electronics grew 15-20% from early October to Dhanteras-Diwali

Sales of smartphones and electronics grew 15-20% during the month-long period from early October to Dhanteras-Diwali from the year-earlier festive season led by higher demand for mid-to-premium products and price increases. Retailers and malls said apparel and lifestyle products sales surged to exceed 2019’s pre-Covid festive season levels.

Electronics and smartphones would have done even better if supplies hadn’t been constrained, taking a toll on volumes, which went up in low single digits from last year’s record surge.

However, companies said consumer sentiment and demand were better than last year, driving higher ticket sizes, aided by improvements in income, employment stability, overall economic outlook and low Covid infection rates.