SaaS startups see force multiplier in Covid as software adoption jumps among digitally naive businesses

Even as Covid has to an extent proved to be a godsend for multiple consumer-facing sectors such as e-commerce, online education and healthcare, the enterprise software entities have also been able to ride the unfortunate pandemic wave. Software-as-a-service (SaaS) or cloud startups have also seen enhanced adoption of its services among sectors and industries they serve including data security, logistics and supply chain, collaboration suites, education, media and more. For instance, Pune and California based cloud data protection startup Druva, which last year turned unicorn, said that it has seen years’ worth of digitization happening in the past several months of Covid.