SaaS companies lean on core business to ride out US market storm

India-based SaaS companies look to ride out the macroeconomic headwinds with judicious spending and sharper focus on core businesses as a recession in the US hits one of the country’s newest technology ecosystems in the form of slower business growth, entrepreneurs said.

Most India-based SaaS products cater to the US market, though some have managed to diversify risk with expansions into Europe, Lat-Am, and New Zealand-Australia markets. Nevertheless, the US carries significant weight in the geographic mix of most SaaS firms, making lower tech spending a key drag on topline growth.