Rumble sues Google over digital advertising practices

Video sharing platform Rumble (RUM.O) said on Monday it has sued Google (GOOGL.O), arguing the tech giant has engaged in anticompetitive practices across its digital advertising products and sought damages in excess of $1 billion.

The suit alleges Google has monopolized the ad stack “by buying companies up and down the chain, concurrently representing both ad buyers and sellers, while also running the exchange that connects those parties.”

Rumble has accused Google of maintaining its monopoly by reaching an agreement with Meta’s (META.O) Facebook to prevent Facebook from offering alternatives to Google’s ad tech ecosystem.