Rohan Murty wants to use data to make white-collar workers more efficient

Rohan Murty saw his father build Infosys Ltd. into one of India’s national champions by pioneering a novel strategy of outsourcing technology services. Now the 39-year-old is attempting a no less daunting task of using data to make white-collar workers more efficient.

The billionaire Harvard alum’s Soroco works with global corporations to streamline office tasks, using techniques similar to Toyota Motor Corp.’s pioneering efforts decades ago to eliminate waste in manufacturing. The company collects data to study patterns of how workers use software across teams and suggests fixes to iron out kinks, boost productivity and reduce costs. The solutions can be better technology, automation, standardization and preventing repetition of tasks.