RIL’s new kirana store-driven delivery model to aid new commerce initiative

Grocery for Reliance Industries is already over $4 billion in sales and the firm is now working on a kirana-driven delivery model for grocery under its new commerce strategy, Credit Suisse said in a report on Thursday.

RIL’s previously announced new commerce initiative entails on-boarding kirana stores and digitising them via merchant POS machines.

The concept was to leverage the network presence of kirana stores for RIL’s e-commerce initiative. Under this initiative, RIL started JioMart pre-registration in December last year. JioMart is the food and grocery e-commerce venture.

The company then announced the launch of new format grocery stores SMART Point, which are purported to complement the JioMart initiative. 18 such stores were launched in December 2019 in three areas Navi Mumbai, Thane, Kalyan which are also the pilot regions for JioMart.