RIL-Disney merger: A Starlit Jiography

The $8.5 billion behemoth birthed by the merger of RIL’s Viacom18 and Walt Disney’s Star India is set to redefine media, entertainment and sports in India. With over 750 million viewers, 200,000-plus hours of content and all the key cricket properties under its belt, the new entity could very well change the rules of the game even globally. Javed Farooqui & Vinod Mahanta take a look at the reasons behind the merger, the opportunity at hand and the key players who could make it all happen.