‘Rewarded products’: Google wants Android developers to make money by showing video ads to users

Google has launched a new programme which will help developers make money from non-paying app users. Called ‘rewarded products’, Google will help developers monetise apps by showing ads in a video format.

Users can choose to watch the video advertisement and after completion will receive in-app currency. The virtual money can be used for paying for in-app content or apps via Google Pay. Google also shared an example where users who watched the video ad received 100 coins.

“Developers are increasingly using multiple methods to monetize their apps and games. One trend has been to reward users for a monetizable action, like watching a video, with in-game currency or other benefits. This gives users more choice in how they experience the app or game, and has been an effective way to monetise non-paying users,” said Google in a blog post.