Retailers set to aggressively invest in user engagement, cloud, IoT for efficiency: Airtel report

NEW DELHI: Indian retailers are gearing up to aggressively invest in customer engagement, cloud, Internet of Things and other new-age technologies to drive efficiencies and experiences, according to Airtel Business Insights report.

Retailers are leveraging digital technologies to deliver an immersive, and omnichannel customer experience to gain an edge in the emerging 5G era, it said.