Restaurants on Swiggy, Zomato get helping hand in Covid recovery with this new Instagram feature

Technology for MSMEs: Facebook-owned photo and video sharing app Instagram has launched its food order sticker in India to help small businesses in the restaurant sector leverage the platform’s user base in India. Instagram, which has 88 million users in India – its second-largest market after the US — as per Statista, will allow restaurants to share the food order sticker on the Stories. Tapping onto the sticker will redirect users to Zomato or Swiggy. Instagram has partnered with the two food delivery portals for the initiative. The move is likely to help restaurants bruised and battered due to the Covid and lockdown in recovering their sales even as they try to regain consumer confidence with respect to safety mechanisms in preparing and delivering food.