Response in India has been exhilarating so far: Triller senior VP Abbos Roohparvar

Triller launched back in 2015 but it gained traction only earlier this year. Triller downloads increased, and it even became the number one app in Apple’s App Store across 50 countries. The sudden popularity can be attributed to the news of TikTok’s potential ban in the US and the ban on TikTok in India. Triller is different from TikTok though, it is a short video app but with focus on music, but in many ways it is similar and has managed to fill in for TikTok.

Triller also quickly made its way to India, one of the hottest destinations for short video apps. To secure its space, Triller roped in former TikTok executive Raj Mishra to head its India operations, and the company also signed a deal with JioSaavn.