Report claims that YouTube ads may have allowed companies to track children; Google denies

A new report by an ad quality and transparency platform has found that YouTube ads may have led to tracking of children by tech giants such as Google, Amazon, Facebook parent Meta and Microsoft, among others.

The findings by Adalytics suggest that over 300 brands’ ads for adult products, like cars, were displayed on 100 YouTube videos for kids. YouTube uses an AI-powered ad-targeting system from Google called “Performance Max” to pinpoint ideal customers.