Reliance Retail’s ‘vocal for local’ mission expands to 30,000 artisans

Reliance Retail on Monday said it showcased more than 40,000 artisan-crafted products from over 50 GI clusters to its customers this festive season in a strong push to locally-made artisanal products.

“A direct result of its three-year-old flagship initiatives – ‘Indie by AJIO’ and ‘Swadesh’ – started to provide avenues for sales and employment to local craftsmen, the programmes now engage with more than 30,000 craftsmen, representing over 600 art forms across a wide spectrum of clothing, textiles, handicrafts and handmade natural goods,” the company said in a statement. Indie by AJIO is an online marketplace for local artisans and handcrafted products.