Reliance Retail’s fashion business invests in data intelligence to go hyperlocal this year

BENGALURU: Notwithstanding the general economic slowdown during the year, Reliance Retail’s fashion and lifestyle business is aggressively investing in data analytics to go hyperlocal in the next six months to one year, said its president and CEO Akhilesh Prasad.

The retail arm of Reliance IndustriesNSE 0.38 % Limited (RIL) that handles key formats like apparel, footwear and toys is planning to dive deeper into catchments and is targeting store-specific assortment to maximize sales in the next financial year. The mindset has shifted from scaling the size of the store based on the magnitude of the city to scaling the size of assortment according to catchment.