Reliance Retail launches youth-centric fashion brand ‘Yousta’; opens first store in Hyderabad

Indian retail giant, Reliance Retail launched its youth-centric fashion brand ‘Yousta’, the company announced on Thursday. It also opened its first store in Hyderabad’s Sarath City Mall. The ‘Yousta’ range is also available on e-commerce platforms Ajio and JioMart.

In January, ET had reported Reliance Retail is planning to launch a value apparel format to compete directly with Tata’s Zudio, Landmark group owned Max and Shoppers Stop’s new mass priced brand InTune.