Reliance Retail enters beauty space with Tira; opens first store in Mumbai

NEW DELHI: Reliance Retail on Wednesday entered into the beauty space with the launch of Tira, an omnichannel beauty retail platform.

The country’s leading retailer will now compete with the brands like HUL’s Lakme, Nykka, Tata and LVMH’s Sephora in India’s growing beauty and personal care marketplace.