Reliance Retail brands may soon come to kiranas

Reliance NSE -0.20 % Retail is now planning to take its private brands to general trade outside its own outlets, including millions of kiranas, in a bid to gain a foothold in the country’s ₹4.2 lakh-crore fast-moving consumer goods (FMCG) market.

“We have now had the launch of our own brand called Puric InstaSafe, which is built on the proposition of hygiene and we (are) now looking to extend that into general trade as we scale up our new commerce business,” Dinesh Thapar, chief financial officer of Reliance Retail, said in an investors’ call on Friday.