Reliance Jio’s revenue per user set to fall below Airtel’s

Kolkata: Reliance Jio Infocomm’s average revenue per user, a key performance metric, is likely to fall below Bharti Airtel’s for the first time since the Mukesh Ambani-led telco started reporting quarterly earnings, analysts said.

Jio’s average monthly ARPU in the April-June period may drop to Rs 124, declining for the seventh straight quarter and less than Airtel’s estimated Rs 127, as the country’s youngest telco attracts low revenue-generating customers in the hinterland through its cheap VoLTE feature phone.