Reliance Jio’s Holi ad may be a dig at Airtel and Vodafone

Reliance Jio’s Holi ad seems to be taking a dig at rivals Airtel and Vodafone Idea. “Life is not Red. Life is Colourful. Life is Beautiful. Happy Holi From Jio,” say the video shared by Reliance Jio on Twitter. While arch-rival Airtel’s logo is Red, Vodafone-Idea offers moved all its users under Vodafone Red. Last month, Vodafone announced that all its postpaid products and services will be exclusively offered to customers under the Vodafone Red plan.

So, the ‘Red jibe’ seems to be targeting Airtel’s and Vodafone’s customers to hop on to Reliance Jio’s network for a more ‘colourful and beautiful life’.