Reliance JioMart steps up e-commerce battle to tap into festive fervour; adds gifting option for users

Even as Amazon competes with Reliance to acquire assets of Future Retail for a shot to the pole position in India’s vast consumer market, Mukesh Ambani’s e-commerce venture JioMart is gradually taking the battle to large incumbents such as Amazon and Flipkart. After expanding from grocery to fashion and electronics segments, JioMart is now tapping into the festive fervour. Alongside running its second festive sale – Bestival Sale, JioMart has added a gifting corner on its app and website offering up to 50 per cent discounts on sweets, snacks, electronics products, etc., according to the details available on the website. However, the number of products and discounts available under gifting are not uniform and varies geographically.