Reliance Jio may have news for its phone users

Reliance Jio Infocomm may turn its focus back on its original JioPhone – bundling more apps and content with it or lowering the price further – to revive sales of the 4G feature phone, which holds the key to reaching its 500 million subscriber target, industry experts and analysts said.
The Mukesh Ambani-owned telco has already stopped pushing the JioPhone 2 after lukewarm demand due to its higher price, said people aware of the developments, who added that the company appears to have shelved plans to introduce a successor model, at least for now.
“JioPhone 1 has got some good updates over the years. Jio can now start marketing the JioPhone from the apps perspective – for instance, apps related to agriculture, learning basic English, entertainment, which should serve as a clear differentiator to the 2G feature phone,” said Tarun Pathak, research director at Counterpoint Technology Market Research.