Reliance Jio first day first show: Movie production and viewing may get a new dimension

Jio’s First Day First Show, slated for a release sometime next year, may have caused some heartburn in exhibition circles, but as Ajay Gupta, partner, AT Kearney, points out, what’s happened to TV is now happening to cinema. “Consumers are increasingly watching shows or films on the go and at times that suit them. Besides, shows in theatres are becoming expensive,” Gupta pointed out.

Indeed, as Ashish Pherwani, partner at EY, said First Day First Show is a concept already in play in a small way given how shows are now streamed before they hit other platforms. “The windows will keep evolving and given it’s the age of the democratised consumer, ample content will be available on every platform,” Pherwani said.