Reliance Jio announces range of postpaid plans to take on rivals

Reliance Jio, India’s largest mobile service provider, on Tuesday announced a range of postpaid plans, including many firsts such as in-flight mobile connectivity, to make a dent in its rivals’ businesses.

Jio, which began operations in 2016, has emerged the largest operator due to aggressive marketing and attractive low cost plans. However, less than 1 per cent of its 398 million plus subscribers are in the postpaid segment.

In contrast, Airtel and Vi ( Vodafone Idea) have 5.2 and 7.2 per cent of their customers in the postpaid category. Postpaid services offer on an average three times higher average revenue per user (ARPU) for telecom companies and Jio’s new strategy will enable it to target higher growth.