Reliance Industries in talks to bring British fashion retailer Primark to India

NEW DELHI: Reliance is in exploratory talks with British fashion retailer Primark to bring the label to India, a move that will pit it against Tata’s Zudio, Landmark Group-owned Max and Shoppers Stop’s new value format InTune.

The 55-year-old brand, popular for its moderately priced clothing and shoes, has been evaluating the Indian market for the past few years and may partner Reliance through the joint venture or licensing route, said two people aware of the development. Most of their stores will be on the high street due to its big box format, unlike other global retailers, which prioritise malls, the executives added.