Reliance Brands Limited signs franchise agreement with global luxury brand Balenciaga

Reliance NSE -0.88 % Brands Limited (RBL) has signed a franchise agreement with global luxury brand Balenciaga, to bring the brand to the Indian market.

With this long- term franchise agreement, RBL will be Balenciaga’s sole India partner to launch the brand in the country and this partnership will be RBL’s second with the parent group Kering, that houses Balenciaga.