Reliance and Facebook that rolled JioMart WhatsApp will have long term benefits for both: Credit Suisse

Mumbai: Reliance Industries Limited (RILNSE 2.85 %), which has rolled out JioMArt Services using WhatsApp is set to have multiple benefits but would take time to accrue those, a Credit Suisse report said Monday.

The American social media giant, is paying $5.7 billion for buying 10% in the digital arm of India’s largest conglomerate, Reliance.

Facebook gets the majority of revenues from advertisements but is also venturing into commerce (Facebook Marketplace, Instagram Checkout, WhatsApp Business accounts, Meesho investment, etc.). Incrementally, the focus is to complete the commerce transaction on Facebook platform, and therefore it is possible that at a certain stage JioMart may be available as a mini-app (similar to WeChat),” the Credit Suisse report read.