Reliance acquires soft drink brand Campa for Rs 22 crore

Reliance Industries, which announced entry into the FMCG space earlier this week, has acquired the home-grown soft drink brand Campa from Delhi-based Pure Drinks Group, said sources.

The deal is estimated to be around Rs 22 crore and Reliance Retail Ventures would introduce it to the general trade and local markets around Diwali, said sources close to the development.