Regulations, industry collaborations needed to fix deepfake issue: Nasscom

Tackling the deepfake issue will require regulations and close industry collaboration as there is no silver bullet for it, Nasscom Chairperson Rajesh Nambiar has said, terming it a “real concern”, especially in a year when several countries are going for polls.

In an interview with PTI, the Nasscom chief also talked about continued concerns over macro headwinds while pointing out that “green shoots” and “clear pockets” of demand emerging in areas like generative AI.

Highlighting that technology has moved from being an enabler to being at the centre of every business, Nambiar, who is also chairman and managing director of Cognizant India, said companies will have no choice but to invest in technology going forward.