Regional language content driving growth of TV viewership: BARC India

Regional language content has emerged as a key growth driver for TV viewership over the past four years, thanks to its rising availability and popularity among viewers, , according to a report released by the Broadcast Audience Research Council (BARC) India.

The BARC India report, titled ‘What India Watched – 2019’, observed that the viewership of most regional language programmes in terms of viewing minutes has doubled between 2016 and 2019.

Some of the regional languages whose channels which have witnessed a massive surge in viewership in the past four years are Gujarati (157 per cent), Assamese (125 per cent), Bhojpuri (200 per cent), Marathi (128 per cent), Urdu (179 per cent), Odia (111 per cent) and Bengali (83 per cent).