Regional content is king for OTT platforms as 63% viewers are in non-metros

When it comes to watching OTT shows, India does not conform to stereotypes. The fact, along with several interesting revelations have emerged in a new report released by streaming giants Hotstar on Tuesday.

According to the report, contrary to popular perception, 63 per cent of total online entertainment consumption happens in the non-metro centres of India, and Lucknow, Pune and Patna rank above Hyderabad, Bengaluru and Kolkata in consumption of content.

The report also revealed 40 per cent of the audience of family drama are men. Interestingly, 41 per cent of “Game Of Thrones” fans have also confessed to watching Hindi family dramas.

The statistics were released in Hotstar’s India Watch Report 2019, a comprehensive study of online video consumption behaviour and trends based on Hotstar’s pan-India consumer base.