Reels helps Instagram cash in on TikTok ban in India

Instagram has rolled back some new app features following global user backlash this week, including criticism from one of its most popular users Kylie Jenner, that Meta’s photo and video sharing platform is trying to mimic TikTok.

However, Instagram’s attempts to replace TikTok seemed to have paid off in India two years after the Chinese app was banned here as Instagram was the most downloaded viral short video social media app on both App store and Google Play in the country since January, as per data shared by Sensor Tower with ET.