Redefining the possibilities in a mobile-first world

Mobile technology has changed the face of the world. With more than one-third of the global population using smartphones, mobile technology has evolved from a mere form of communication to a technological revolution. As per reports from Cisco, India alone will have approximate 800 million smartphone users by 2022, almost double the current number of users.

Generations Y and Z are leveraging their mobile devices to produce visually compelling content that is way more extensive and distinct than ever before. With the young being eager to experiment, wanting more from their smartphones, mobile smartphone brands who want to tap the consumers young and grow with them need to redefine the possibilities.

The active involvement of millennials in adopting emerging mobile trends in technology has proven to benefit both smartphone manufacturing companies and the generation itself. According to an AlphaWise survey, India’s millennials on average spend 17 hours online weekly. They spend two-thirds of this time emailing, browsing social media and conducting searches. Social media therefore is a great driver for what millennials do with or expect from their smartphones