RedBus riding on untapped road transport corporations to drive growth

Online bus ticketing platform RedBus has set its sights on the untapped road transport corporations, which do not have the technology backbone to support online bookings from third-party channels.

Over the next four years, the Bengaluru-headquartered firm is expecting to derive 25 per cent of its revenues from government transport corporations, as compared to 9-10 per cent as of now, said Prakash Sangam, chief executive officer of RedBus.

Despite the online travel booking in the country seeing a huge surge in the past years, the corporations rely heavily on offline ticket booking that accounts for 90 per cent of their business. RedBus, which has tied up with 22 such corporations, is pushing to make further inroad into this segment by offering technology solutions for monitoring of the fleet and passenger safety in addition to the core inventory management platform.