Realme to launch ‘D’ brand under TechLife vertical on May 25

Smartphone brand realme is finally foraying into its much-anticipated TechLife vertical with launching a new brand on May 25 that begins with the letter D.

The brand name with ‘D’ letter was teased by Madhav Seth, Vice President, realme and CEO, realme India and Europe, during the 8 Pro smartphone launch last month.

The new brand will have its own line of products, industry sources told IANS on Monday.

The launch of the first brand in realme TechLife ecosystem will not be a big splash launch owing to the ongoing Covid situation in the country, they added.

The TechLife ecosystem of the company will look for innovative partners globally to provide products with a new technology experience for users through independent R&D, joint custom development and product selection.