Realme to go ahead with offline expansion plans

Smartphone-maker Realme will be going ahead with its plans to expand offline presence across the country this year. Tier-II to Tier-V will be amongst the immediate focus markets as “coronavirus” effects continue to be relatively lower there; when compared to Tier-I markets or major cities.

The company has not scaled down its R&D spends “as of yet”, while launches, even though delayed, are likely to happen.

Economic activities in India are restarting with Lockdown 4.0 guidelines being implemented all across.

According to Madhav Sheth, CEO, Realme India and Vice-President, Realme, the company has “not cancelled” offline expansion plans and will “optimise investments”.