Realme targets up to 2% share of India’s smartphone sales during festive season

Chinese smartphone company Realme is targeting 20-25 per cent share of smartphone sales in India during the festive season with its expansive lineup of products, a top company official said.

The company, which competes aggressively against players like Xiaomi and Samsung in the Indian market, said India will continue to be a critical growth driver for Realme and will be a “top priority” globally.

“Smartphones have become the focal point to stay connected in the era of social distancing and remote working. Many consumers make their purchases towards the festive season as you get good deals on electronics… the market has started to warm up for the upcoming festive season,” Realme India Chief Executive Officer Madhav Sheth told PTI.