Realme set to join the big league, plans to launch premium smartphones over Rs 50,000

Chinese smartphone manufacturer Realme will soon enter the high-end market, CEO Sky Li announced on Twitter. The new phones will carry a list price of $800 (approx. Rs 59,500), Li, who founded the company, said.

The development will see Realme, till now a budget and mid-range smartphone manufacturer, compete with Samsung and Apple that dominate the premium segment. BBK Electronics, which owns Realme, has tried to break the Samsung-Apple duopoly with Vivo, OnePlus, and Oppo in the high-end segment with distinct offerings. However, none of the three brands have successfully managed to generate mass demand for their flagship products.

While Li’s tweet announces Realme’s foray into the premium market, he has not revealed any further details, such as when the company would launch its first flagship device.