Realme market share plunges after festive sale; Xiaomi, Samsung maintained growth

NEW DELHI: Xiaomi and Samsung increased their respective market shares after the festive season from September till November 2019, while BBK Electronics-led Realme became the only brand which lost significant market share for the same period, according to monthly IDC data.

Realme’s shipments peaked in September or festive month with 16.74% market share, but declined drastically in November and December with 9.3%3 and 8.23% market share, respectively, IDC data showed.

Upasana Joshi, Associate Research Manager, Client Devices, IDC said that that most of the online buying took place around the festive season, which is why Realme being an online-heavy brand saw a jump in September. “Realme’s 80% sales still come from the online channel,” she said.