Realme in talks LFRs like Reliance Retail, Croma to grow offline handset business

NEW DELHI: Chinese handset maker Realme is aggressively expanding its offline presence in the country, and is in the process of signing fresh agreements with leading Large format retail chains like Reliance Retail and Croma, having brought Sangeetha Mobiles on board recently.

It is also preparing to set up its own exclusive stores through foreign direct investment in single-brand retail under the automatic route.

“We are expanding our offline presence and have started a business with LFRs…our target is 20000 stores…we have plans for our own exclusive stores as well.. we are preparing a blueprint for the same,” Madhav Sheth, India chief executive at Realme, told ET.