Realme eyes top spot in Rs 15-25k segment with launch of P series in 2024

Smartphone maker Realme India aims to garner the highest share in the Rs 15,000-25,000 mobile phone segment this year with the launch of a new portfolio of devices under P series, a senior company official said.

While sharing the plans on the P series, Realme India business strategy lead, Tarini Prasad Das told reporters that in 2024, the company aims to achieve the 50 million smartphones sales cumulatively under its partnership with Flipkart.

“We aim to lead the Rs 15,000-25,000 smartphone segment this year overall with the launch of the P series. The P series itself is expected to lead the segment,” Das said.