realme enters financial services sector in India with the launch of ‘realme Payसा’

India’s fastest growing smartphone brand, realme has announced its foray into the financial services sector with the launch of its platform, ‘realme Payसा’. realme Payसा aims to serve “emerging India” in both metros and tier 2 & 3 cities and offers solutions to both individuals and SMEs, the company said in a press release it sent on the occasion last week.

The strategy is to primarily acquire and service customers through an easy-to-use, innovative platform, supplemented with a physical distribution. The app, available on both Google Playstore & realme APP store, will have four businesses across lending, savings, payment and protection. The beta launch of the platform was done today and a full roll-out is expected in the next 6 to 12 months.