Ram temple inauguration: Quick-commerce platforms push items for religious ceremonies

Quick-commerce apps such as Blinkit, Swiggy Instamart, Big Basket’s BB Now and Zepto are capitalising on the occasion of Ram temple inauguration in Ayodhya by prominently featuring ‘pooja essentials’ like diyas (earthern lamps), flowers, fruits, sweets and idols. The platforms have created separate categories on their apps for these items.

From diyas, incense sticks, oil, wicks and flowers to the orange Hanuman flags that have emerged in the run-up to the inauguration across cities, Zomato-owned Blinkit and Swiggy Instamart are offering a wide range of pooja products to customers with messages like “Light up and celebrate” and “Celebrate the divine homecoming” flashing across their apps. This, as many people across the country, hold poojas, or religious ceremonies to celebrate the temple’s inauguration in Ayodhya.