Ram Mandir sends gaming apps on a temple run

Mandir and mobile are combining to deliver a massive opportunity for Indian gaming companies that are vying to launch a plethora of so-called “spiritual games” following the unveiling of the Ram Mandir in Ayodhya.

In the weeks since the Pran Pratishtha ceremony was conducted on January 22, a slew of Mandir-focused apps have seen their downloads increase nearly two-fold stoking excitement that the floodgates have opened for gamification of religion and spiritual-focused content. Game developers are also anticipating rising adoption by users who would not otherwise have been digital gaming aficionados.