Rakuten enters B2B space in India, launches SaaS product SixthSense

Pune: Japanese internet firm Rakuten is entering the business-to-business (B2B) space in India with the launch of a software-as-a-service product, SixthSense. The code to customer observability platform has been created by the company’s development centre in India and was being used by Rakuten across its global locations over the last few years.

“India is the first market where we are launching this, given the hypergrowth we see here,” Sunil Gopinath, CEO, Rakuten India, told ET.

Over time, the company may look at taking this to other markets in the Asia Pacific region. While this is the first such product that the company is launching externally, Gopinath said that there were a few other products that were being incubated that may be launched at a later date.