Radio operators appeal to centre for relief in view of ‘current economic situation’

New Delhi: The Association of Radio Operations For India (AROI) appealed to the Centre on Sunday for a slew of reforms in view of the current economic situation, a statement said. The statement issued on Saturday by Anurradha Prasad Shukla, the president of AROI, said the radio industry has been struggling to deal with a steep de-growth, estimated at 20 per cent, in advertising expenditure, that has been fuelled mainly by a steep fall in government advertising.

“All private radio stations have come together to appeal to the central government for a set of much-needed reforms which are critical for the radio industry, especially in light of the current economic situation, which has been further compounded by the Covid-19 pandemic crisis,” her statement said.

She listed out measures that need to be put in place to rescue the industry.