Radio Mirchi is the best Lockdown Entertainment Partner with 40 Million listeners, states IRS survey

Beating the lockdown blues away in an informative and entertaining way, Radio Mirchi has been creating the largest impact in these times, as its India’s largest Radio Brand. This has once again been proved by IRS Q4 study, as per which Radio Mirchi & its brands together have a whopping 40 Million listeners in India.

In these times of lockdown, Radio Mirchi and its advertising partners are celebrating with some good news. India’s love with Radio Mirchi continues – it is now the only private FM company with more than 40 million listeners, as per the reputed IRS data released for Q4, 2019. Not only does Radio Mirchi lead its competition nationally, it is the #1 station in 25 cities – including the largest 6 cities. Mirchi holds leadership in Delhi with 42.9L listeners, Mumbai with 34.6L, Kolkata with 9.6L, Hyderabad with 7.6L, Ahmedabad with7.6L and Pune with a whopping 16.3L.