Radio Mirchi expands presence in US

MUMBAI: Radio Mirchi, South Asia’s leading private FM brand, has expanded its footprint in the US with the launch of its stations in two new cities – Cleveland and Columbus – in Ohio. The company will also be launching stations in Atlanta, Georgia and St. Louis, in Missouri in the next few days.

Targeted at the South Asian diaspora, the 24-hour stations play combination Bollywood music, infotainment and comedy.